SCORE: Difference between marketing and sales - Traverse City Record Eagle

Its common to hear marketing and sales used interchangeably. They are related, but each has distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with purpose while embracing how the two need to work symbiotically to achieve success.

Marketing encompasses everything you do to reach and engage prospects. Marketing is a comprehensive concept that includes research, product or program development, marketing communications and business development which includes sales. The most visible is marketing communications, which is often media-driven and involves the use of print, online, and word-of-mouth communications to drive brand, product, and service awareness.

Marketing-related activities may include:

n Conducting market research to determine needs within your target market.

n Setting standard pricing for products and services.

n Raising awareness of your company and its products and services within your target markets using various media, platforms and public relations strategies.

n Creating and implementing your brand, then implement it with the messaging, graphic design, collateral and multi-channel communications.

n Spearheading media relations, community relations and public relations efforts.

n Supporting your salespeople in their efforts.

Sales encompasses everything you do to seal the deal with the customer, and is a very vital aspect of the marketing continuum. Sales is typically a people-driven function. It involves human-to-human connections to build and nurture relationships.

Sales-related activities may include:

n One-on-one, face-to-face interaction with prospects and customers.

n Careful evaluation of specific customers needs.

n Solutions-selling to meet specific customers needs.

n Proposing special pricing when situations require straying from standard pricing.

n Asking for the sale and getting a contract signed.

Follow up phone calls and email messages to keep the lines of communication open.


The terms marketing and sales have become even more blurred with the advent of social media. In the past, sales professionals were primarily accountable for establishing and maintaining relationships with prospects and customers. But now, that responsibility also falls on the shoulders of marketers using channels such as Facebook, Twitter, Instagram, Google Plus, and others.

Whether you are personally responsible for your small businesss marketing and sales or if you have employees performing the functions, you need a strategy to ensure your efforts are aligned. If you need guidance in how to make your marketing and sales activities complement each other so you can build and grow your company, contact your local chapter of SCORE. With expertise in every aspect of starting and operating small businesses, SCORE mentors are a wonderful resource to help you succeed.

You also may attend the free SCORE workshop, Avoid Common Mistakes in Small Business Marketing, on Tuesday, Oct. 11, at 6:30 p.m. in the Traverse Area District Library Woodmere branch. Please pre-register at

Mary Bevans Gillett is an experienced manager, project leader and consultant who specializes in strategic planning, marketing and nonprofit leadership. She has been a SCORE small business mentor since October 2015.


Video: Google Algorithm Shifts, AdWords Green Ad Label, SEO Tips & DMOZ - Search Engine Roundtable

This week in search, I explain that this may be the last week I try this new microphone, so let me know. There was some search algorithm shifts early in the week. Google officially changed the yellow ad label to the green version. Google said they ignore keywords in the TLD portion of the domain but is that true? Google added compare in the Search Analytics report. Google told us Panda has not fundamentally changed but that it does still get tweaked. Google said crawl spikes are not a sign of a Google update. Google said rewriting product descriptions will not give you a win in the search results. Google said do not do extended A/B tests, it can confuse GoogleBot. Google said when switching to a CDN, Google needs to relearn how to crawl your site but do let them know about issues you may experience. Google said if you recover from a manual action, you should see the notice within a day or two in the Search Console. Google has field operators to scan your premises wifi and other signals to improve Google Maps. Google is dropping the custom date range filter in the search options on mobile. For DMOZs 18th birthday, they redesigned and became mobile friendly. That was this past week in search at the Search Engine Roundtable.

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Facebook Live Video Sets Eyes On YouTube, Twitter And Advertising $$$ - Tech Times

Facebook Live VIdeoThe updates coming to Facebook's Live Video feature will make the battle for advertising dollars even more intense. The changes coming to Live Video look to foster engagement with users, which would increase the company's advertising revenue.

(Photo : Facebook Newsroom)

Facebook has released a slew of updates to its Live Video feature, including live streams within events and groups, real-time reactions, invitations for friends to watch a live video and the Facebook Live Map that collates all live videos being shown in the countries where the feature is supported.

The features will launch on April 6, Facebook said, and will make the battle for advertising dollars with Alphabet's YouTube, Twitter and other social media platforms even more intense.

The Live Video feature of Facebook started out as exclusively for celebrities to stream videos of themselves, but it has since been rolled out to all users in the United States. The company has also recently tweaked its News Feed algorithm so that ongoing Live Video streams will be ranked higher, a change which revealed that Facebook is treating live videos as a new type of content apart from the traditional videos hosted on the social network.

In addition, Facebook Product Management Director for video Fidji Simo said that a small group of news outlets will be directly paid by the company to cover the costs of broadcasting reports through Live Video, instead of through their own websites where the news outlets can receive advertising revenue.

The goal of all these changes, including the most recent updates to Live Video, is to foster engagement with users, which would lead to advertising revenue. There are currently no advertisements yet on Live Video, but a spokesperson for Facebook revealed that while the company is focused on improving the user experience, it would help its partners to make money out of the feature as soon as possible.

The combination of the changes and the partners that Facebook is drawing in for Live Video is expected to create high-quality content for the feature, which would attract more users to access it. It would seem that Live Video will expand Facebook's share of advertising revenue, with brands spending even more on social media as advertising channels more than ever.

2016 Tech Times, All rights reserved. Do not reproduce without permission.


Find Out What Search Engine Optimization Can Do For Your Website.

dallas seo expert

Have you ever wanted to start up a web business but just didn't know how to effectively market your site and its products? If so, you're definitely in good company. Millions of people are looking to get involved in web business, and every single one of them would do well to read these SEO tips.

For search engine optimization, avoid heavy use of flash, or avoid it altogether if possible. The same goes for frames and the use of things like AJAX. Rather than having differentiated links, this is because different pages or elements in flash or similar set-ups will all share the same link. This makes it harder for search engines to find.

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So, be sure to stay on top of things and micromanage your site.

Clean up your blog space and remove unnecessary widgets and graphics. You want people to be comfortable spending time on your blog so they read more content. The more they read, the more they can be pushed towards the affiliate products you are promoting. Be sure to make your blog easy to read by using colors and fonts that look nice and have a good amount of contrast.

Provide links to other websites and blogs to increase your views. If you have an active linking system, you will improve your search results within the major search engines. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you'll lose your viewers.

Your meta description should make an impact and demand a call for action from the searcher. Use words and phrases that get people to respond in a motivated way. Incorporate phone numbers or specific sales dialogue that create a buying atmosphere before they even click through. Keep it short and to the point at 155 characters.

Starting a blog is a great way to optimize a website's search engine performance. The structured, frequently-updated content of a blog is treated favorably by search engines, which drives up a website's position on the search engine results page. Committing to a high-quality blog will also draw a website into communication with its industry and visitors peers.

Visit the websites of your competitors. Do internet searches for the keywords that are related to your personal business to find other sites that are related. It is a great way to get fresh ideas for your site and to learn what it is that your competitors are doing to have a successful site.

Publish content with as little HTML code as possible. Search engines prefer pages that favor actual content instead of tons of HTML code. In fact, they consistently rank them higher. So, when writing with SEO in mind, keep the code simple and concentrate on engaging your audience through your words.

You should make use of the keyword tool from Google Adwords' to optimize the search engine. The keyword tool will find the most popular keywords that are related to your website. The Adwords tool will show you the number of searches for a word or phrase that you enter. Use this tool to find the best overall words or phrases to use for your site.

A very simple strategy for SEO is to use your own site to boost traffic. Use the integration of internal links to your site. Be sure that the links that you are providing are appropriate to the information that the readers are seeking, though create back links to your archives often.

If you are creating pages in languages other than English, include the language meta tag in your page. The tag allows search engines to know what language your site is written in and including it can help boost your rankings for searches for your keyword that are in your chosen language.

Try to stay away from shared server hosting if you can afford to. It can be a very unreliable hosting platform that can damage the work you put into helping your SEO. Maybe try sticking to cloud hosting or virtual private server. Do your research to make sure that it has a positive reputation if you must use shared hosting.

Try using Adwords in connection with geo-targeting. This can help you see how visitors from different areas all over the world affect your rankings. Adwords does give you a bit of insight as to how well you are doing in other countries, although global figure conversion can questionable.

Learn how to read Moz Ranks. Moz Oracle Nova in Dallas TX Ranks are the combination of how popular a page is in its references by search engines and external links and how optimized your web pages are in term of keywords and content. This tool should help you keep track of your performances and give you a general overview of the popularity of your site.

The best way to get people to visit your website is to give them goodservice and product. Alternatively, content. You can spend days and weeks employing every technique you read on the web for SEO. At the end of the day, no matter how many tricks you use, if your blog,site, product, or service is poor people will go elsewhere.

What many business owners do not realize is that they do not have to buy their way to the top of search results. The most effective way to get your website higher in search results is to search engine optimize the content on your site and to use your site description and meta tags to show its relevance to certain key terms.

In order to find the best results for what you are looking for when using a search engine, it is important to not use too many words. The more words that you type into the search bar, the more specific that search has become and will hide many valuable options from you.

The best way to make the most of SEO is to build incoming links that are solid, write a great title and META description, be sure your internal linking structure is strong, keep your content quality level extremely high, and don't worry too much about the keyword density level. If you do all of these things, you will see your rankings in the search engines climb.

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Dallas, TX 75206

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The Combat Search Engine Marketing

The preferred internet marketing strategies of Online search engine Marketing, Search Engine Optimisation and Ppc are now well made use of, yet not always used well. Search Engine Marketing is the digital marketing discipline of advertising a website to make sure that it shows up within search results page. In this quick guide, you'll learn an overview of online search engine marketing basics as well as some tips as well as methods for doing search engine advertising right. Search engine optimisation might be taken into consideration a part of online search engine advertising as well as aims to supply far better organic search engine result, whereas online search engine advertising assists websites draw in targeted search engine individuals through organic searches and also paid web links in search engine result.

Among the most vital elements to online search engine advertising and marketing is SEO, or Search Engine Optimization. This search engine advertising and marketing training course will certainly cover the key search engine advertising and marketing strategies necessary for any sort of effective company site. We believe this is the only means to obtain the greatest out of your search engine marketing campaigns & understanding their actual value.

Learn Online search engine Advertising the clever means with Search Engine Advertising and marketing courses in Sydney at the College of Sydney. Their different services include Search Engine Optimization, Search Engine Marketing, Social Media Advertising and marketing, and Mobile Internet Optimization. Increase visibility to drive more website traffic to your web site, as well as squeeze targeted consumers to transform website website traffic right into sales with search engine marketing.

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Online search engine Marketing (SEM) and Search Engine Optimization (Search Engine Optimization) are seriously essential to on-line businesses. Key words are the foundation of online search engine marketing. Search engine optimization (Search Engine Optimization) could be referred to as techniques and strategies made use of to guarantee that a site comes to a search engine and improves the opportunities that the website will be located by the search engine.

We're a boutique SEO (search engine optimization) as well as internet marketing agency. Get a cost-free speak with @ This online search engine advertising and marketing video tutorial guide covers the crucials to focus on for an online search engine marketing project. With a background in incorporated advertising and marketing, Kent Lewis left a public connections company in 1996 to start his job in online search engine advertising and marketing.

A solid understanding of online search engine advertising and marketing is essential to a successful digital advertising and marketing campaign. I've found out with hard work numerous search engine advertising and marketing strategies that could profit your company. SEM (Search Engine Advertising and marketing) is the process of obtaining web site traffic by buying ads on search engines.

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I have been meaning to offer the website an update for ages yet merely have not found the time so I have decided to begin a blog site for up to the min search engine optimisation, internet marketing as well as link structure strategies. Online search engine advertising (SEM) is a kind of Online marketing that includes looking into, sending, and positioning a website within search engines to attain optimum exposure and also to boost web traffic references from online search engine. Aiding websites boost their exposure as well as website traffic are online search engine marketing analysts, information experts who handle and also carry out tactical search advertising and marketing projects.

From the ever-increasing focus paid to the search engine room, it'ses a good idea to understand just how finest to design your website and strategy your advertising campaigns to optimize this resource. Online search engine advertising and marketing is a more comprehensive term than search engine optimisation, but both techniques are complementary. Search engine marketing could be identified right into complimentary (natural) as well as paid (inorganic) searches.

A lot of small businesses owners know a little something about Search Engine Optimization (search engine optimization) and also the various techniques to help your internet site rank well in organic search engine outcomes. In the past, search engine advertising and marketing was basic. The phrases Search Engine Optimization (search engine optimization) and SEM (search engine marketing) are similar - and also often made use of interchangeably, Search Engine Optimization and SEM are various services.


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